In the B2B space, marketing has always taken a back seat to the traditional sales approach of the old boys’ network. Well, those days are gone. To beat your competition, your marketing needs to take on a new life to differentiate yourself to a new audience of decision makers - Millennials.And it all starts with an effective marketing strategy to attract prospects, turn them into leads, and then convert them into customers. In order to help you generate quality leads and convert a higher percentage of them into customers, here are seven tips you should consider implementing.
1. Leverage FOMO
FOMO (fear of missing out) is one of the most powerful emotional triggers, and by creating a sense of scarcity, you can leverage FOMO in order to attract more leads. Have you got an e-book or whitepaper? Place a time limit or limiting the number of free downloads to instill a sense of urgency and drive more leads.
2. Use Strategically Placed CTAs
There are two major rules for positioning your CTAs:
- Keep them above the fold (towards the top or off to the side) and directly in front of your prospect, across all screen sizes
- Focus on just one call to action per page
If the visitor is required to scroll down the page before being presented with the offer, your conversion numbers will be considerably lower.
3. Remove Navigation From Landing Pages
It’s important to maximize conversions. Many efforts fail because the prospect lands on the landing page and they immediately jump to another page. Remove all navigation menus and sidebar options. Your visitor should have only two options: convert or leave.
4. Website Mantra – Less is More
Today it’s all about giving your audience what they want, the way they want it. They want the specific information they set out to find, and they want it quickly. Make sure the information they’re looking for, and the CTA, are sewed up right away. Move the detailed information below the fold, for those who want to absorb more content before converting.
5. Publish Video Content
Video content is quickly becoming one of the most popular forms of content. It can be consumed on the go and requires little to no effort. Companies love it because they can easily create it with little cost. And a low tech approach is actually better than an overproduced piece. Consider creating videos that teach and explain and that do it in an entertaining way.
6. Be Responsive On Social Media
Social media is the service go-to platform when questions come up. Consumers expect businesses to offer customer service via social media and they demand fast answers to their questions. By actively monitoring social media and replying to all questions, you create a strong relationship from the start, which instills trust, leading to more prospects converting into leads.
7. Send Your PPC Traffic To Targeted Landing Pages
Would you like to get ahead of your competition and give your sales team a greater chance to engage with your prospects? Contact us for a FREE consultation on how FIDGET Branding can help you improve the quality of your lead generation.
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