UGH!

UGH!

HubSpot Boot Camp   Dan Tyer

What's this “UGH” all about? Let me set this up so it will all make sense. Back in November of 2018, after 2 years of using the HubSpot CRM platform, we became a certified agency partner. This 1-year journey has been interesting, eye-opening and full of bumps along the way.  

Joining the platform resulted in the complete repositioning of our established branding and marketing firm into a digital growth agency. It has been a struggle adjusting to the new approach and methodology. Many of the clients we tried to convert were just not happening. Our Senior Channel Account Manager, Sophie, insisted that she had the solution to all our challenges. I needed to take the HubSpot Pipeline Generation Boot Camp, with this amazing guy, Dan Tyre. As if my plate wasn’t already full, Sophie got me into the September Group #1531.

How can I describe Dan so you get the impact he’s had on FIDGET? He’s the Everyready Bunny® of HubSpot’s Pipeline Generation Boot Camps.  He’s successfully energized 100s, if not 1,000s of these agency participants. Being that he was the #6 employee of this publicly-traded company, he certainly isn’t doing this for the money. Actuality he’s doing it out of his sheer desire to transfer his incredible knowledge, and good humor, to a nurture a bunch of struggling baby cubs into chest-thumping lions. The fact is, the man just can’t stop. He  … 

  • Wakes you up
  • Lifts you up 
  • Builds you up 
  • And cracks you up with his infamous “UGH”

I’ll be honest, at first, I thought he was a bit of a loony toon but I started to warm up to his techniques, advice, and perspective. It’s a very practical approach and makes perfect sense. We all have lizard brains. So, get over it. 

But for me, the aha moment came when he introduced us to his warm call ice breaker that he uses when you get someone on the phone and its just dead air.  That 20 seconds of silence is deadly. And then Dan roared ... “Ugh, I guess you weren’t expecting my call.” If it wasn’t for the fact that I was leaning on my stand-up desk, I would have fallen over. 

This is really an amazing 8-week class. Yes, there are additional hours of written work every week and making those warm calls and asking clients for referrals is still uncomfortable, but it gets better each time. Just like anything else that’s worthwhile, it takes practice to get better and overcome your fears. 

 Dan Tyre, you are one heck of a mentor and I thank you.

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Arthur Zeesman
Written by Arthur Zeesman

Arthur Zeesman is a serial entrepreneur, former ad agency owner, and an alum and current ambassador for Goldman Sachs 10,000 Small Businesses program. He is chief growth officer at FIDGET. Email Arthur directly at az@fidgetbranding.com or call him at 323.658.8000.

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