With the creation of the Business & Job Resources Center (BJRC), Los Angeles World Airports was stepping up in a big way as a driver of economic opportunity. To help the new brand take flight, FIDGET interviewed and surveyed 55 key stakeholders, from L.A. public officials to the mayors of the surrounding cities, as well as those business, community and religious leaders. The messaging platform we created was crafted to resonate with all of them.
We developed a BJRC logo, tagline and a brand system that identified their four divisions. We then built a strategic marketing plan that included the design of a comprehensive suite of digital and traditional communications assets. The program successfully reached the diverse audiences of people and businesses that the BJRC was committed to serving.