Agency Partners

Why FIDGET Became a HubSpot Certified Agency Partner

We’ve worked with many CRMs over the years, but the ultimate reason we decided to become a HubSpot partner agency was because HubSpot offers an “all-in-one” full stack of SaaS for marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help small and mid-sized businesses accelerate growth, cost-effectively, and quickly. Individually, they’re powerful tools — but when integrated, they’re far superior to the other platforms in the market. 

Our team is certified in the following areas:

HubSpot Platform
Content Marketing
Email Marketing
Inbound Marketing
Inbound Sales

Sales Enablement
Growth-Driven Design
HubSpot Sales Software
HubSpot Marketing Software
Client Management

Icons Years

Years

29
Icons Clients

Clients

318
Icons Projects

Projects

1791
Icons Awards

Awards

74

The HubSpot Growth Platform

Powerful Alone. Superior Together.

HubSpot offers an “all-in-one” full stack of SaaS for marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help small and mid-sized businesses accelerate growth, cost-effectively, and quickly. Individually, they’re powerful tools — but when integrated, they’re far superior to the other platforms in the market. It’s about the alignment of marketing and sales.

Inbound

The foundation of HubSpot lies in its inbound methodology. Inbound marketing is about attracting, engaging, and delighting people to grow your business by providing value and building trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. 

Inbound has proven to be a: 

  Smarter way to market
  Smarter way to sell
  Smarter way to serve your customers

Why? Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. By creating content designed to address the problems and needs of your ideal customers, you attract to your website qualified prospects and build trust and credibility for your business. 

An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website. 

  Emails
  Whitepapers
  Case studies
  Landing pages
  Blogging
  SEO
  PPC
  Social media

Sales Enablement

Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service. If you do so, they'll close more deals and drive revenue for your business.

But, who owns sales enablement? The marketing and sales teams do under the direction of the company leadership. It needs to be a two-way street to be successful. Marketing provides the resources needed to effectively sell. These vehicles often include: 

  • Videos
  • Blogs
  • Collateral
  • Product guides

Sales share the content with the leads – from both inbound and outbound sources – and customers to help them make a decision about whether or not they want to convert.

What’s different about this approach is that marketing is open to hearing what sales has to communicate to them about what they are hearing directly from the customers and leads. Which types of content and materials are missing at the various levels of the buyer’s journeys. This way, marketing can fill these gaps and enabling sales to reach customers and sell more effectively.


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