The foundation of HubSpot lies in its inbound methodology. Inbound marketing is about attracting, engaging, and delighting people to grow your business by providing value and building trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way.
Inbound has proven to be a:
• Smarter way to market
• Smarter way to sell
• Smarter way to serve your customers
Why? Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. By creating content designed to address the problems and needs of your ideal customers, you attract to your website qualified prospects and build trust and credibility for your business.
An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website.• Emails
• Case studies
• Landing pages
• Social media