It’s your audience’s first connection with your brand. Provided that it resonates. And it’s relevant. And interesting. And memorable. In any case, your name is your first impression, and as such, a lasting one. With so much at stake, naming (or renaming) a product, service or company is not something to enter into lightly.
Fortunately, we’ve been tapped to name everything from nutraceuticals and medical scrubs to restaurants, nonprofits … even branding and marketing firms such as this one. So we have it down to a science-ish art. One that consistently yields names that set brands and organizations apart. Names that do more than get the attention of the right people. They tell them what matters. They make them curious. And they make them care.