Services - Campaigns

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You can't always wait for the leads to find you.

So when time is of the essence, supplies are limited or you need the element of surprise, it pays to reach out. We create data-driven, strategy-focused campaigns that deliver highly targeted messages and experiences across all the right channels. From print to digital, online to outdoor, social to IRL, campaigns can start conversations, engage leads, drive them to act and inspire them to follow.

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STRATEGY

Whether you're looking to ramp up attendance at a deal-closing event, launch a new brand or drive consumer adoption of a new technology, you'll need a road map to get you there.

So we start with your desired destination and reverse engineer the journey based on the audience, the competitive landscape, budget and time constraints and your brand strategy.

The resulting campaign strategy is all about who, what, when, where, how and how often. (The all-important “why” is a question for your brand to answer.) We provide recommendations for:

  • segmenting your target market
  • messaging variations for each audience
  • best channels to reach each audience (social, email, snail mail, outdoor, etc.)
  • timing and frequency of outreach
  • testing, tracking and measuring success

Campaigns Strategy

EMAIL/LEAD NURTURING

Email may be the granddaddy of digital marketing.

It's true, you can still get higher conversion rates than social or search with a traditional drip campaign, (i.e., sending out a series of scheduled emails to specific market segments). But what about the leads that aren’t ready to buy when you contact them? Technology now gives us the ability to nurture and convert those leads, on their timetable. So you don’t leave money on the table.

New platforms like HubSpot provide real-time, actionable intel that allows us to nurture leads through the sales cycle based not on our schedule, but on their behavior … including how they respond to your drip emails. Which means you can send increasingly personalized, targeted messaging and content to people you know are ready to receive it. Growing relationships that grow revenue.

Campaigns Email Lead Nurturing2

ADVERTISING

We've come a long way from Mad Men.  

Advertising has moved from print to pixels to a level of personalization that borders on creepy. But what matters now is what mattered then: measurable results. So we use all the tools in our kit, not just the digital hammer. Because every problem is not a virtual nail.

We design integrated advertising campaigns to drive brand impact across the channels that will reach the right people at the right time. From bus wraps and billboards to Facebook Messenger and those remarketing banner ads that magically bring stray visitors back to your site, it still pays to advertise. More than ever, actually. Which means there’s exponentially more vying for your audience’s attention. And you have to know how to win it. All 8 seconds of it. So be different. Be relevant. Be Insta-worthy. Because shared-on-social is the new word-of-mouth.

Campaigns Advertising3

ANALOG

Despite what tech companies might like us to believe, we are all still living in an analog world.

We’re just experiencing more and more of it from behind our devices. Which is why real-life experiences have become all the more startling, engaging and memorable. Like listening to records on vinyl. Or getting a hand-written letter from a friend.

So it’s no surprise that old-school, analog marketing is making a comeback. It moves people in a way that digital can’t. Of course, it’s not right for everyone. But neither is digital. They’re just tools. And we use them strategically. From high-touch, high-impact direct mail to stop-them-in-their-tracks outdoor campaigns, analog brings back something we didn’t know we’d lost: connection.

Campaigns Analog2

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Buyer Personas Guide Mockup

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