Whether you're looking to ramp up attendance at a deal-closing event, launch a new brand or drive consumer adoption of a new technology, you'll need a road map to get you there.
So we start with your desired destination and reverse engineer the journey based on the audience, the competitive landscape, budget and time constraints and your brand strategy.
The resulting campaign strategy is all about who, what, when, where, how and how often. (The all-important “why” is a question for your brand to answer.) We provide recommendations for:
- segmenting your target market
- messaging variations for each audience
- best channels to reach each audience (social, email, snail mail, outdoor, etc.)
- timing and frequency of outreach
- testing, tracking and measuring success