It's true, you can still get higher conversion rates than social or search with a traditional drip campaign, (i.e., sending out a series of scheduled emails to specific market segments). But what about the leads that aren’t ready to buy when you contact them? Technology now gives us the ability to nurture and convert those leads, on their timetable. So you don’t leave money on the table.
New platforms like HubSpot provide real-time, actionable intel that allows us to nurture leads through the sales cycle based not on our schedule, but on their behavior … including how they respond to your drip emails. Which means you can send increasingly personalized, targeted messaging and content to people you know are ready to receive it. Growing relationships that grow revenue.