And it was rare. But now everyone and their 12-year-old has a blog or a YouTube channel and they are not afraid to use it. That leaves consumers with an enormous amount of content to slog through. Which means their decisions are less about what content to explore, and more about what they’re willing to ignore. So let’s avoid the latter category, shall we?
Whether you’re creating blog posts, e-books, white papers, how-to videos or any other type of digital content, it takes more than clever SEO to get noticed. Content should do at least one of the following:
And in all cases, your content needs to directly intersect with your brand, product or service. Because the point is not to keep the Google rankings up or the Twitterers tweeting. The point is to get the leads converting.