As consumers, we've never before been so skeptical of, so inundated with, or just so flat-out over marketing.
So when, through our own Googling prowess, we discover a product or service organically, it feels more credible. Legitimate. And purchase-worthy.
Through SEO, social, and unique, useful and relevant content, inbound marketing is how products, services and brands are getting “discovered.”
A smart inbound strategy not only makes your content a magnet for people who want what you’re offering, but also helps them buy it. We start by setting specific, realistic goals and key performance indicators (KPIs), defining buyer personas, identifying opportunities and challenges along the buyer’s journey, and assessing the competitive landscape. All of which informs decisions on the kinds of content, media and distribution channels that will bring the leads to you, all warmed up and ready to nurture and convert.