It’s trusted. It’s addictive. And everyone’s on it. Little wonder, then, that it’s also a powerful way to market your business in the B2B space. Think about it: when you post something on social, it’s not just your personal credibility at stake. It’s your company’s. So when you’re willing to put yourself (and your company) out there, people listen.
Which is why social is critical for distributing content. From LinkedIn to Facebook, Twitter and Instagram, your followers have already indicated they want to hear what you have to say. But they want to be heard, too. So don’t just generate leads. Nurture them: