So when, through our own Googling prowess, we discover a product or service organically, it feels more credible. Legitimate. And purchase-worthy.
A smart inbound strategy not only makes your content a magnet for people who want what you’re offering, it also helps them buy it. We start by setting specific, realistic goals and key performance indicators (KPIs), defining buyer personas, identifying opportunities and challenges along the buyer’s journey, and assessing the competitive landscape. All of which informs decisions on the kinds of content, media and distribution channels that will bring the leads to you, all warmed up and ready to nurture and convert.