We’re just experiencing more and more of it from behind our devices. Which is why real-life experiences have become all the more startling, engaging and memorable. Like listening to records on vinyl. Or getting a hand-written letter from a friend.
So it’s no surprise that old-school, analog marketing is making a comeback. It moves people in a way that digital can’t. Of course, it’s not right for everyone. But neither is digital. They’re just tools. And we use them strategically. From high-touch, high-impact direct mail to stop-them-in-their-tracks outdoor campaigns, analog brings back something we didn’t know we’d lost: connection.