About Us
Our Story
After more than 25 years, we know a thing or two about change. There’ve been lots of them in our industry: new customers, new platforms, new technologies. And we’ve adapted.
But back in 2018, it was our internal conversations that were changing. That’s because of the bigger shifts we saw impacting our clients. Not just run-of-the-mill change, but the dramatic pace of that change and the disruption of entire industries.
That was the impetus behind our decision a year later to reposition and rebrand our company. Fundamental to that rebranding was the belief that the environment where we all operate, compete, and strive to make a difference is always changing. And none of us can afford to become complacent. That’s the thinking behind our name – FIDGET – and our tagline: “Never stop moving.”
Leadership
Bonnie Nijst
President and CEO
As president and CEO, Bonnie Nijst is responsible for FIDGET’s overall strategic direction and works closely with the agency’s clients on branding, messaging, and marketing strategy that’s often focused on adapting their organizations to rapidly changing marketplaces. In addition, she makes it a priority to also be of service to causes she cares about, specifically in the areas of economic equality and inclusion, civic engagement, and women’s health.
An active advocate for minority- and women-owned businesses, Bonnie is a highly sought-after community leader. She currently serves as a member of the board of directors of the National Minority Supplier Development Council and as first vice chair of the National Minority Business Enterprise Input Committee.
She is a past president of the Los Angeles chapters of the National Association of Women Business Owners and Women in Communications, Inc., and is a former board member of the Southern California Minority Supplier Development Council, the League of Women Voters of Los Angeles Education Fund, Essential Access Health, and Barco’s Nightingales Foundation.
Arthur Zeesman
Chief Strategist
Arthur Zeesman is FIDGET’s chief strategist and co-founder. Over the last two decades, he has worked with some of the most recognizable brands in the world including Disney/ABC Television Group, The Walt Disney Company, Warner Bros. Home Entertainment, Technicolor, Panasonic, USC, and Los Angeles World Airports.
That said, he also believes that small and medium-sized businesses should have the same quality of engagement and strategy that are often reserved for Fortune 2,500 companies. Arthur is especially passionate about working with entrepreneurs, and is an ambassador for Goldman Sachs’ 10,000 Small Businesses Program.
He is the past-president of the Los Angeles County Education Foundation (LAUSD), a 501©(3) that serves as both champion and resource in the delivery of exceptional educational experiences for the county’s disadvantaged children and youth. He has also served on the board of directors of the Pasadena Independent Schools Foundation, and SPARC: Student Philanthropists Advancing Real Change.