Coronal Energy

Coronal Energy

Coronal Energy

Powering Through with Positioning That Lasts
From funding gaps to rapid acquisition, Coronal needed a brand that could evolve with each shift in the solar energy landscape. FIDGET supported Coronal across every inflection point: from launch, to the HelioSage acquisition, to the Panasonic partnership. We refined positioning, sharpened messaging, and developed marketing tools that maintained clarity and credibility — even in a volatile sector.

Loop Phase:

Discovery → Alignment → Activation

  • Challenge: Navigate branding through market volatility, growth, and acquisition.
  • Our Role: Developed brand strategy, messaging, identity, and marketing assets across each growth milestone.
  • Impact: A consistent brand platform that remained adaptable, positioning Coronal for successful acquisition.
  • Service Pillars: Brand Systems, Integrated Growth Systems, Experience Design