When LEE + RO entered a new chapter of leadership and opportunity, FIDGET delivered a bold new platform — combining strategy, messaging, and design to reposition the brand for the growing demand in California’s water infrastructure space.
Loop Phase:
Discovery → Alignment → Activation → Intelligence
Challenge: Modernize a legacy brand to capture new growth and attract high-demand engineers.
Our Role: Delivered full website redesign, messaging, collateral, and tech stack integration.
Impact: Improved perception, increased visibility, and conversion-ready infrastructure for growth.
